Atelier Park Wayfinding
Client: Cortel Group
Design Team: Gelare Danaie, David Schellinger
Prime Consultant: IBI Group
Location: Vaughan, ON
Project Completion: On-going
The Atelier Park Signage & Wayfinding is a project that captures both graceful design and practical utility that create a smooth customer experience.
Located at the major intersection of Keele Street and Highway 7, Atelier Park is advantageously connected to VMC Subway Station (Vaughan Metropolitan Centre), GO Train line, bus routes, and even pedestrian walkways and green spaces, which outlines the need for clear wayfinding system that would provide clear directions for all users.
DEXD team began the work by producing flow diagrams and documenting expected master flow patterns, which then allowed us to identify decision nodes that would most benefit from having strong directional and/or branded signs, as well as identify best locations for address signs that would be easily pinpointed by users.
Architectural Patterning
As part of our design exploration, we looked into pattern expression and its storytelling potential.
Drawing inspiration from Atelier Park's brand vision that conceptualizes Atelier as designer's workshop or studio, we examined the idea of suit fashion, particularly referring to suit lining. Patterns we considered ranged from subtle but sophisticated to strong and bold-colored. The final design is inspired by the first building to be built within the proposed complex, and its angled faceted elements that run the height of the building facade.
Wayfinding and Brand
Although our design inspiration comes from the brand vision and architectural design, we built on the concept and proposed new colors that would pair nicely with initial brand palette. Typeface and icons were also meticulously selected to match overall elegant feeling of the building and brand.