The Tenor Building Wayfinding and Signage

Client: BentallGreenOak
Design Team: Gelare Danaie, David Schellinger, Suzan Mecitoglu, Kha Den De/ Lera, Ramin Beyraghdar
Location: Toronto, ON
Project Completion: On-going

Vibrant and Dynamic – The Tenor is embarking on an exciting journey to enhance its signage and wayfinding experience!  

Nestled in the bustling heart of Downtown Toronto, The Tenor attracts a substantial flow of visitors every day, necessitating a streamlined wayfinding system. DEXD was tasked to transform the wayfinding in the building to make it accessible and intuitive.    

As a starting point, DEXD team has crafted a comprehensive Signage & Wayfinding Report, that investigated existing challenges and presented innovative solutions. The report commenced with a site analysis, during which the DEXD team conducted a site survey, created flow diagrams, and collected information and observations pertaining to navigation within the building. Subsequently, the team benchmarked projects of a similar nature and identified the most prominent wayfinding pain points present at The Tenor. By analyzing these pain points, DEXD identified opportunities for improvement and proposed the kit-of-parts approach for a tailored solution.  

Following the initial report, the DEXD team developed and delivered a detailed design package based on the proposed kit-of-parts approach. The new wayfinding system has now been fully implemented at The Tenor, enhancing clarity, accessibility, and the overall visitor experience.